Building Websites That Iterate Weekly: A Guide for Growth Teams
by Dries Vincent, Partner & Business Relations
The Iteration Bottleneck
Marketing teams at growing startups face a frustrating reality: every website change requires a developer ticket, a sprint planning meeting, and weeks of waiting. By the time the change ships, the campaign is over.
This bottleneck kills experimentation. Teams stop testing because the friction is too high. Growth stalls because the website cannot keep up with the business.
Designing for Iteration
The solution is not hiring more developers. It is building websites that marketing teams can update themselves. Here is what that looks like:
1. Component-Based Design
Every section of your site should be a reusable component with clear parameters. Want a new pricing tier? Duplicate the component, update the content, publish. No code required.
2. CMS-First Architecture
Content should live in a CMS, not hardcoded in templates. This includes:
- Page copy and headlines
- Feature lists and pricing
- Team bios and testimonials
- Blog posts and resources
3. Clean Handoff Documentation
Your team should have video walkthroughs explaining:
- How to add new pages
- How to update existing sections
- How to manage the blog
- Where to find brand assets
The Weekly Iteration Cycle
With the right foundation, your marketing team can run a weekly iteration cycle:
Monday: Review last week's performance data Tuesday-Wednesday: Plan and implement updates Thursday: QA and stakeholder review Friday: Ship and measure
No developer dependencies. No ticket queues. Just continuous improvement.
Building for Speed
We design every website with iteration in mind. Clean components, CMS structure, and comprehensive handoff ensure your team can move fast from day one.
Ready to break free from the iteration bottleneck? Talk to us about your website.